P3 Hotel Software:
Design, Motion & Illustration
In 2019 I joined P3 Hotel Software as a full-time Designer. In 2020, alongside client UI/UX work, I was given the solo design task to redesign the company’s brand identity. In collaboration with the company’s head of Marketing, it involved a complete overhaul of the company’s logo, website and visual communication. Curious to know more? Check out the P3 Brand Guidelines and take a look at some of my subsequent sample work from 2020-2023 below.
Intro/Outro Logomotion
Rough Sketches for Logo Design Ideas
Final logo Shapes Concept
Shapes concept combined into logo icon
Geometry and Proportions of Final Logo Structure (using shapes from concept)
Adaptive Logo Variations for different display sizes/contexts
Final brand colour palette
Logo Variations against different backgrounds
P3 header font
P3 body font (later changed to Mulish)
Custom Motion Graphics
New Brand Identity Launch Video
P3 Products & Services Promotion Video
P3 Oracle Showcase Video
Lottie Animations for P3 Website
Created with After Effects Bodymovin Extension. It exports animation as a lightweight, scalable JSON file
(which can be rendered on any web platform)