Lentiamo: Visual Identity & Rebrand
In 2019, whilst working as Lead Graphic Designer for Lentiamo in Prague, I was commissioned to help them redesign their existing suite of logos and help establish a refreshed brand identity for the company. Alongside redesigning the logo, I also created a brand guidelines manual that would help the company maintain a consistent tone of visual communication via their website, physical premises, social media and other Marketing channels.
Old to new/revamped logo designs
Logo icon redesign process
Use of circular icon shape in logo lettering
Logo Details
Brand Guidelines
Mockup of new logo and brand identity on promotional street poster
Mockup of sample social media post
Mockup of logo in use on store front
Mockup of logo in use on store street sign